Your dose of bubbles and good vibes. Be the first to hear about new releases, parties, vineyard brunches and little surprises from the world of Piena.
Join the Piena Family
Piena Family
A club for those who love bubbles, good company and good news
Piena Family isn’t your typical wine club or newsletter sign-up.
It’s a community for people who enjoy sparkling wine, gatherings, vineyard brunches and special moments.
Be the first to hear about new releases, receive invitations to exclusive events and occasionally enjoy a little birthday surprise — all from the world of Piena.
Membership Perks
Early Access
Early Access to New Releases
Be the first to discover new collections, limited labels and fresh vintages — 48 hours before everyone else.
Party Alert
Event Invitations
Get early access to vineyard brunches, winery parties and special events at partner bars.
Birthday Treat
Birthday Surprise
Celebrate your birthday week with a personalised promo code, a little gift or a special treat from the world of Piena.
Meet the Winemaker
Tastings & Gatherings
Occasional relaxed get-togethers with Saša and the team, featuring new wines and samples before they make it into the bottle.
Piena Recipes
Cocktail Ideas
Exclusive recipes and inspiration for cocktails, spritz variations and sparkling combinations for every occasion.
Good News Only
Only the Good Stuff
No inbox clutter — just good news, special moments and content made for the Piena crowd.
Want to be the first to know where the next party is, get early access to new releases and enjoy a little birthday surprise? Join the Piena Family and step into a world of bubbles, gatherings and good vibes.
Join the club
Become Part of the Piena Family
Want early access to new releases, invitations to special events and updates actually worth opening? Fill out the short sign-up form and join the Piena Family.
Sign-up form
We promise only good news, special moments and the occasional sparkling surprise.
How It Works
1
Sign Up
Fill out the short form and join the Piena Family community.
2
Get Your Welcome
After signing up, you’ll receive a welcome message and your first Piena updates.
3
Enjoy the Perks
New releases, events, recipes and birthday surprises — delivered to you first.
Piena Family
Join the Bubble Lovers Club
We promise only good news, the occasional surprise and more reasons to raise a glass.